Univision Debuts 'Mami 92.7' in New York

We previously reported, in a News Brief last week: Univision Regional Mexican "Que Buena 92.7" WQBU-FM, New York (licensed to Garden City, Long Island), flips to Spanish Tropical "Mami 92.7" -- targeting Dominicans and other population groups with roots in the Greater Antilles and the Caribbean. "Mami 92.7" is billed as "Los Palos Mas Grandes de Todos los Tiempos." It's offering a mix of Spanish bachata, salsa, and merengue, and is seen as targeting the older demos of SBS "Mega 97.9" WSKQ-FM. Now comes the official announcement in a news release. Univision Radio New York VP and General Manager Felix Perez tells us, "We are thrilled to offer Mami 92.7 FM's high-energy tropical hit music to the New York-area radio listener." We're also told that Alipio "Coco" Cabrera and Federico "El Pacha" Martinez will debut daily shows on December 3. Perez adds, "New York is a hub of Hispanic cultures, and Univision Radio provides the most complete entertainment offering with WXNY 96.3 FM featuring Luis Jimenez; Radio WADO 1280 AM, which is home to the New York Yankees and Brooklyn Nets; and now Mami 92.7 FM, featuring the greatest hits ever from salsa, merengue, bachata, and more." The new "Mami 92.7" is online at www.mami927.com. And as we told you in last week's report, the abandoned Regional Mexican format remains available online at LaQueBuenaNY.com.