Triton Digital will provide several services for Microsoft's new free streaming Xbox Music service. The service is available on Xbox 360 consoles, Windows 8 and Windows RT tablets and PC's, as well as Windows Phone 8. The all-in-one music service allows users to discover, buy, and stream music on popular devices. Triton Digital will serve audio ads within Xbox music, as well as its Webcast Metrics measurements and its Advertising Platform including campaign measurement and ad insertion. Personalized music streams will be enabled for targeting by geographic, demographic, and other criteria for more relevant ads and better measurement. Says Triton Digital COO Mike Agovino, "Digital audio is bursting at the seams, and some very big names are joining the competition. We're very proud to serve the audio advertising needs of Microsoft's new Xbox Music streaming service and have them further validate Triton’s platform to measure, manage and monetize."
No comments:
Post a Comment