Thursday, November 29, 2012
Mort Greenberg Named TTN President as TTN Realigns Sales Operations
Total Traffic Network announces a new, unified Sales Division which will "realign and refocus TTN's sales operations into one dedicated team." Effective immediately, Mort Greenberg, currently President of Digital Affiliation and Location Advertising for Katz 360, will take on a second role as the new President of TTN, with Bob Milhizer leading its new unified Sales Division as SVP of Sales. Greenberg will report to Kevin Dorsey, Clear Channel Media and Entertainment's President of National Media Groups. The new division will realign TTN's sales leadership team and ensure all regions across the country will operate with a dedicated focus to exclusively selling traffic inventory and growing its affiliate partner base. To further accelerate TTN's ability to provide advertisers and partners with the best and most innovative services and support, the sales management team has been realigned under Milhizer who will lead two dedicated National and Local Teams creating a more streamlined sales approach. TTN's live on-air spots showcase advertisers directly within the information consumers rely on, with specialization allowing them to be as relevant to consumers as possible. "I am confident the new alignment of our unified TTN Sales Division will strengthen our ability to facilitate collaboration amongst our regions to create the best opportunities for our advertisers and affiliates," says Greenberg. "Our move to one unified sales team will make it easier for advertisers to engage consumers using our multi-platform radio, TV, online and mobile campaigns."
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