JT Batson Named Cumulus Media's First CRO

Cumulus Media appoints JT Batson as the company's first Chief Revenue Officer. Batson, based in New York, where the company's national, network and digital ad sales are based, will oversee sales strategy and sales operations for broadcast, digital, commerce, event and publishing activities -- including owned-and-operated radio stations, the 4,500-station Cumulus Media Network and local commerce platform SweetJack. "Our acquisition of Citadel combined with our new strategic partnerships in content and commerce have transformed Cumulus into a nationwide advertising platform," says Cumulus Media President and CEO Lew Dickey. "We are pleased to have JT join our team to help our advertising partners take full advantage of the tremendous scale and scope of our growing multimedia platform." Says Batson, "I see great potential in the opportunity to leverage great radio, print, web and video content that Cumulus offers, particularly at the local level, and I'm excited to help the 1,600 sales professionals at Cumulus become even more successful." Prior to joining Cumulus, Batson was Chief Strategy Officer at Mediaocean, which he helped create through the merger of Donovan Data Systems and MediaBank.