Arbitron announces that President and CEO William "Bill" Kerr will step down, and will be replaced by current EVP and COO Sean Creamer January 1. It's been an open secret that Creamer was being prepared for the position of Chief Executive Officer and has been on a fast track to that since he was named EVP/COO in August 2011. The official announcement from Arbitron, December 13, tells us: "The Board of Directors of Arbitron Inc. today announced plans to appoint Sean R. Creamer, 48, President and Chief Executive Officer, effective January 1, 2013. Upon his appointment, Mr. Creamer will succeed William T. Kerr, 71, who has announced his intention to retire as President and Chief Executive Officer on January 1, 2013." Arbitron Board of Directors Chairman Philip Guarascio tells us, "The Board of Directors and I are very pleased to welcome Sean as President and CEO of Arbitron. Sean is a seasoned media and marketing executive with years of leadership experience at Arbitron. We would like to thank Bill Kerr on behalf of everyone at Arbitron for his many contributions to the company as President and CEO." Says Kerr, "An important priority throughout my three-year tenure as Arbitron CEO has been to build a strong team of senior executives. In his time as Chief Operating Officer, as head of U.S Media Services and as CFO, Sean has consistently demonstrated he possesses the skills, temperament and vision necessary to lead Arbitron." Kerr will continue to serve on the Arbitron Board of Directors.
As EVP/COO, Creamer has been "responsible for Arbitron core businesses – ratings, qualitative, and software – and for the execution of the Company's global cross-platform, digital, and mobile growth strategies." He was appointed to the Arbitron Board of Directors in August 2012. In June 2010, Creamer was named EVP of U.S. Media Services, responsible for the company's radio and cross-platform services and operations. He joined Arbitron in September 2005 as EVP of Finance and Planning, and in November 2005, was named Chief Financial Officer and maintained that responsibility through March 2011 and, on an interim basis, from May 2012 through August 2012. Prior to joining Arbitron, Creamer was SVP and CFO of Laureate Education.
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