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RAB Study: TV Advertising Less Effective Than Radio 
The RAB claims TV advertising is less effective than radio advertising, citing a study conducted by Nielsen Entertainment for the RAB. "Despite unprecedented hype around television ads that ran during this year's Big Game, many viewers said they didn't watch them -- and even when they did, consumer recall of brands advertising during the game was uniformly low," says the RAB. "Although the game brings out the advertising industry's best commercials, the results of the study show the limitations of television ads in selling products and highlight the fact that sight, sound and motion can distract from advertisers' basic messages -- in contrast to radio, where the audio message is more direct and personal and is not obscured by video or picture." For half the ads tested, recall of the actual types of products advertised was below 10 percent among Super Bowl viewers. Also, when asked to name the brand itself being advertised without help, "most viewers could not link the brand to the ad." The ads also had little impact on viewers' perceptions of those brands. According to the RAB's data, only 15 percent of game viewers said they later looked for the ads or related content online; only nine percent posted, tweeted, or shared links about the ads; and as few as seven percent claimed that they actually looked for more information online about the advertised products or brands. Says the RAB report, "Companies paid an average of $4 million for a 30-second spot during this year's Super Bowl, played Sunday, February 3, between the Baltimore Ravens and the San Francisco 49ers. Radio works hard to register a marketer's message at a fraction of the cost." The survey consisted of online interviews conducted on February 6, 2013 with 750 respondents aged 18-54 who said they had watched the game and saw any of the 10 ads in question. Kris Abrams Named OM at Cumulus Albuquerque 
Cumulus Media selects Kris Abrams to be the new Operations Manager for the Albuquerque cluster's music stations, and direct Program Director for Country KRST-FM and Adult Variety Hits "103.3 Ed FM" KDRF-FM. As Operations Manager, Abrams will also oversee AC "99.5 Magic FM" KMGA-FM and CHR-Top40 "93.3 KOB-FM" KKOB-FM. Abrams was most recently Operations Manager at Clear Channel Jacksonville, Florida. This marks a return to the Albuquerque cluster for Abrams, who was there under Citadel from 2001-2007. Says Cumulus Albuquerque Market Manager Jim Christoferson, "As a third-generation broadcaster, Kris Abrams is a winner on every level. His previous enormously successful six-year run at these iconic brands in Albuquerque, combined with a proven track record of innovation and leadership, make him the perfect programming partner to lead our FM stations to new levels of revenue and share." Abrams tells us, "I could not be more excited about returning to the familiar faces of Cumulus Albuquerque. These are great brands with heritage personalities. I look forward to grabbing a Carne Adovada burrito and partnering with VP/Market Manager Jim Christoferson, both SVP/Programming Mike McVay and Jan Jeffries and the entire Cumulus team." Cumulus Hires First Two Hosts for '94.7 Nash FM' NYC 
New York City's first Country radio station in 17 years announces its first two live hosts. Cumulus Country "Nash 94.7" WNSH-FM, New York -- 'America's Country Station' -- says Kelly Ford and Jesse Addy have been hired and will start on-air next week. Ford will host 10am-3pm, followed by Addy from 3-7pm. Ford was most recently in mornings at Lincoln Financial Media's Country KYGO-FM, Denver, until a surprise exit late last summer. She'd been waking up Country listeners in Denver for more than 20 years, and has won Country Music Association major market personality of the year awards in 2002, 2004 and 2006. She also won the prestigious Marconi Award from the NAB in 2008. Addy comes to the Big Apple from Cumulus Detroit where he hosted afternoons on Hot AC WDVD-FM, and has also been Assistant PD and Music Director. Clear Channel Returns Classic Rock 'Thunder' to Tampa 
Clear Channel Tampa returns Classic Rock "Thunder" to the market using two FM translators. "Thunder 105.9" launches in Tampa and "Thunder 94.5" in St. Petersburg, on translators W290BJ and W233AV, covering both sides of the Bay. The stations debut commercial free playing Classic Rock from the Beatles, Lynyrd Skynyrd, The Rolling Stones, AC/DC, Eagles, Pink Floyd, Boston, Van Halen and more. "Thunder" had previously aired in the market until a 2005 flip to Country. "We're excited to bring Thunder to Tampa Bay and St. Petersburg to offer our listeners Classic Rock programming all throughout the area," says Tampa VP of Programming Doug Hamand. "Thunder is another avenue for great Rock programming and we're excited to have it as a compliment to Active Rock station, 98Rock WXTB." The "Thunder" duo's lineup includes Jim Kerr 6-10am, Maria Milito 10am-3pm, Ken Dashow 3-7pm, The Big Rig 7pm-12midnight, and Doc Reno 12midnight-6am. The station is online at ThunderTampaBay.com. NBC Sports Radio Adds Portland's 'The Game' 
Dial Global and NBC Sports Radio have signed a multi-year partnership with Alpha Broadcasting's "750 The Game" KXTG-AM, Portland, Oregon. The full 24/7 NBC Sports Radio lineup will air on the station starting April 1. "750 The Game," says Dial Global, joins the more than 230 stations carrying programming from NBC Sports Radio. Alpha Broadcasting Director of Programming Scott Mahalick tells us, "We are very excited about this deal with Dial Global and NBC Sports Radio, which further emphasizes our sports commitment to the Portland Market." Dial Global EVP and General Manager of Sports Chris Corcoran adds, "Having 750 The Game on our team is a great asset. As we continue to build our station lineup, we look forward to growing our partnership with Alpha Broadcasting and bringing fresh sports talk to Portland." Abacast Unveils Cloud-Based Ad Insertion for Radio Streaming 
Abacast announces that its patent pending cloud-based ad insertion system has been released and is in production enabling advertisers and broadcasters to serve individualized targeted ads to streaming listeners regardless of what player or device is being used. With cloud-based ad insertion, each listener can receive individualized in-stream audio ads. Examples of targeting options include all smartphone listeners, all listeners in the top 20 DMAs that are on iPhones, all male listeners in the 25-34 age range in a group of zip codes and all listeners listening on the TuneIn player. Abacast says inventory CPM rates for targeted ads are reported to be typically 50% to 200% higher than non-targeted ads, and because advertisers are only reaching the audiences they target, advertisers find targeted inventory very appealing. Even with a number of new mobile and other connected devices, broadcasters can serve targeted audio or video ads to these audiences as soon as the device hits the market. "Abacast's cloud-based ad insertion is the first in the digital media and radio industries to be able to target new devices such as iPhones with cost-effective HTTP delivery, and at the same time address legacy players with this same advanced targeting, all without the need for additional client software," says Abacast CEO Rob Green. "Targeted cloud-based ad insertion technologies will be an imperative driver for broadcaster profitability in online radio as we continue to see consumers using many devices to consume content when and where they choose." AWM Announces 2013 National Board of Directors 
The Alliance for Women in Media (AWM) announces its 2013 National Board of Directors. Kay Olin, President, Local Focus Radio, will serve as the National Chair. The 2013 Board will convene on January 25 at the National Press Club in Washington DC, for its first Board meeting and then will participate in judging the 2013 Gracie Awards on January 26 and 27. Serving as Chair Elect of AWM is Kristen Welch, SVP of Global Content and Long Range Strategic Planning, Discovery Communications. The Treasurer is Sarah Foss, EVP, Sales & Client Services, Encompass Digital Media; the Treasurer]Elect is Carol Grothem from Minneapolis, MN and Past Chair is Valerie Blackburn, Market Controller for CBS Radio/General Manager for KFWB Asset Trust in Los Angeles. "The Alliance for Women in Media has an ambitious agenda ahead of us. From our Symposium Series to the Gracie Awards, which will be hosted on both coasts for the first time, AWM is actively engaging, recognizing and promoting women in media," says Olin. "I am excited to work with such a talented and committed group of media professionals to accomplish our goals this year." iHeartRadio to Showcase SXSW Austin 
Clear Channel's iHeartRadio will host an SXSW Showcase featuring live performances by Macklemore and Ryan Lewis, Tegan and Sara, Atlas Genius and Josh Baze at The Main, in Austin, on March 12, at 9pm. iHeartRadio listeners will also be treated to an exclusive Austin 2013 digital station that highlights the music of emerging artists and bands attending SXSW 2013. Clear Channel Alternative KYSR-FM, Los Angeles. will broadcast live from their Broadcast Lounge at the Empire during SXSW.
Cumulus Partners with Touchdown Radio Productions 
Cumulus Media Networks partners with Touchdown Radio Productions to distribute its weekly NCAA college football games to stations across the country. Touchdown Radio produces a weekly NCAA college football game featuring top teams and conferences hosted by founder and Heisman Trophy winner Gino Torretta, a 2010 inductee to the College Football Hall of Fame and former University of Miami quarterback. "Cumulus Media Networks is excited to be partnering with Gino Torretta and the Touchdown Radio team to bring the best of college football to audiences around the country," says CMN SVP of Affiliate Sales and Broadcast Operations Dennis Green. "We look forward to working with Gino and the entire Touchdown team on building and selling the excitement of the big games and rivalries that make NCAA Football great." Touchdown Radio CEO Gino Torretta adds, "We're very excited about our partnership with Cumulus Media Networks and their exceptional roster of station affiliates. This relationship will allow us to expose on a greater scale our high-octane, unique broadcast approach, not to mention our on-site activation for sponsor clients at the games. We're looking forward to continuing to create unique and interesting content for all of our affiliates during the college football season." New RF Boot Camp Added to 2013 NAB Show RF Boot Camp – Understanding Radio & Television Transmission will be part of NAB Show’s Broadcast Engineering Conference 
NAB Show will hold a new Radio Frequency (RF) Boot Camp on April 10 as part of the Broadcast Engineering Conference in Las Vegas. The day-long training program presented by NAB Labs will help attendees expand their knowledge and understanding of radio and television RF transmission. "RF transmission is a critical component in the delivery of audio and video content to viewers and listeners and a major factor in a station’s success from a technical, programming and business perspective," notes an NAB news release. "This boot camp will dispel the 'magic' often associated with broadcast transmission and will focus on the essentials that all broadcast managers should understand." Says NAB EVP and Chief Technology Officer Kevin Gage, “Indeed, the broadcast industry has a good source of engineers and technicians who are experts in studio operations and IT; however, their expertise often does not extend to RF transmission operations. The RF Boot Camp provides an opportunity for station staff in various roles, from engineering, IT and management to gain practical knowledge not available elsewhere."
Behind the Microphone: The Ins and Outs of Radio  |
From Mark Harris Broadcast Consulting
Thursday, February 21, 2013
Thursday's News Reports (Feb. 21, 2013)
Clear Channel will also host an official SXSW panel, "Navigating the Waters of Radio to Your Benefit," which will discuss the social relevance of radio and its importance to music discovery. The panel will be held March 16, and will be moderated by Clear Channel Media and Entertainment President of National Programming Platforms Tom Poleman, and will feature songwriter/producer RedOne; David Field, President/CEO of Entercom Communications; Daniel Glass, President/CEO of Glassnote Entertainment Group; and Peter Gray, SVP of Promotions at Warner Music Group.
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