Univision Communications Launches Univision Agency
To Handle Research, Creative Services and Media Planning
Univision Communications has formed a new division, the Univision Agency. Overseeing a media inventory of more than $500 million across all of Univision’s broadcast, cable and radio properties, the Univision Agency will be responsible for all cross-channel promotions as well as research and creative services for clients and internal divisions. We're told that with "its ever-expanding portfolio of networks and platforms," the company has established a new centralized team that will be part of Univision Networks. "This totally self-contained Agency will define the promotional priorities and drive the creative advertising strategy and execution for the entire Univision family of networks." Leading the Univision Agency is newly promoted SVP Joni Fernandez, reporting to Jessica Rodriguez, EVP of Program Scheduling and Promotions, who has spearheaded this effort over the past few months.
"We have created a first-of-its kind Agency to instill one voice and one vision for Univision, UniMás, Galavision, and all of our media properties – something no other media company has done," says Univision President and CEO Randy Falco. "Forming the Univision Agency is a strategic step towards developing a promotional and creative vision that will set the standard in our industry." The Univision Agency's responsibilities will include: creating consistent messaging during commercial breaks across all platforms for Univision networks and properties; prioritizing all promotional inventory; developing research and creative for clients and partners; supporting and collaborating creatively across divisions and teams to define and execute cross-platform initiatives; and, elevating promotional and creative efforts while increasing efficiencies and maximizing inventory. To meet these goals, the Univision Agency brand managers will be responsible for the strategy and execution as they relate to the company's core genre-specific verticals. Media planning across the company's portfolio of assets will be lead by Silvia Garcia, whose responsibilities will include oversight of strategic planning, campaign management and prioritization, supporting traffic and master control divisions, overseeing break architecture, and managing messaging strategy for secondary events and radio.
Programmer Steve Allan Joins Research Director
Media consulting firm Research Director announces the addition of Steve Allan to its programming research team, as Programming Research Consultant. He will, says the company, "be the primary point of contact for our programming clients and will work directly with them in analyzing and improving their Arbitron ratings." Allan has programmed WBIG and WASH in Washington DC, WODS in Boston; WOMC in Detroit; and WGRR in Cincinnati. In addition, he has held corporate programming positions for AM/FM and Clear Channel. More recently, he has been working with companies on expanding and exploiting their Social Media and digital presence. "For many years, I was a Research Director client and understand the value the company brings to the programming world. In today's multi-tasking, high paced radio environment, the services we offer are even more critical to radio programmers. I'm looking forward to working with our incredible array of clients," says Allan. Research Director Partner Charlie Sislen adds, "As I have said for many years, I know data but have never programmed a radio station. We are thrilled to be able to expand our client services by adding Steve to the Research Director team. Plus, he's as big a baseball fan as I am!"
Entercom Boston Names Adam Ralston Director of Marketing
Entercom appoints Adam Ralston to be Director of Marketing for the Boston cluster. Ralston previously was WAAF-FM's Promotion Director for over 10 years and rejoins Entercom after working as the Advertising and Sponsorship Sales Manager for the DCU Center. He will now oversee all marketing efforts for Entercom's Boston stations – WAAF-FM, WRKO-AM, and the WEEI stations. "Adam's knowledge of the market, the cluster, and the competitive landscape, along with his recent experience as a sales professional, will allow him to hit the ground running," says Entercom Boston VP and Market Manager Jeff Brown. "We expect big things from Adam as he works to drive ratings on our brands and to increase revenue by collaborating and ideating with our sales efforts." Ralston tells us, "I am thrilled to return to the Entercom family and lead the marketing initiatives for such great stations. I look forward to working with the team again to grow the brands even further as we embark on a new year."
Cox Long Island Promotes Matt Dalton to NSM
Cox Media Group Long Island promotes Matt Dalton to National Sales Manager for WBLI-FM and WBAB-FM. Dalton has been Account Executive for CMG Long Island since 2007. He first joined WBAB-FM in 2003 as on-air personality and member of the promotions team and then became an AE. "As a native Long Islander, he has the perspective necessary to create effective advertising campaigns in this challenging market of nearly three million people," says CMG Long Island VP and General Manager John Shea.
"Matt has a rich history of generating creative solutions for his clients that are innovative and successful. We are always pleased to promote talent from within and excited to appoint Matt to this very important position at CMG Long Island." Dalton tells us, "I welcome the exciting challenge of representing CMG Long Island on the National Sales stage. The unique geography and diverse population of Long Island present limitless opportunities for national advertisers. I look forward to working with the Katz team to ensure that we continue to deliver effective and dynamic ad campaigns for current and future clients."
WSJ Radio Net's 'The Daily Wrap' to End
The Wall Street Journal Radio Network says "The Daily Wrap" with Michael Castner will end in April. Affiliates have been given 90 days notice that the program will be ending production. The show, which has been fed live from 6-9pm ET, recently lost its largest affiliate with the end of "News Talk 96.9" at WTKK-FM, Boston. WSJRN Executive Director Nancy Abramson tells us, "We are really proud of our lineup and the content we produced." But, she adds, "financial factors beyond our control have forced us to end production in April. We are appreciative of the support provided by our numerous affiliates. We know they are disappointed as are we." With the loss of its Boston affiliate, the program's remaining large market clearances were delayed late night broadcasts in Phoenix and Denver. Launched in April 2011, "The Daily Wrap" brought in Castner from News Talk WRNO-FM, New Orleans, where he hosted the morning show.
Fans and Friends Give Neal Boortz A Farewell Party
As veteran broadcaster Neal Boortz prepares to retire from his 40-plus-year radio career on January 18, industry executives and nearly 5,000 fans got together to thank him for his years in broadcasting. The farewell "Happy Ending" party was held Saturday night at the Fox Theater in Atlanta. Among the guests were Cox Radio CEO Doug Franklin, Sean Hannity, Clark Howard, Jeff Foxworthy, and Herman Cain. Cain will take over for Boortz when he retires on January 18. Boortz also received a surprise video tribute from Rush Limbaugh who was unable to attend in person. Boortz wrote on his Facebook page, "Thanks to the 4,650 people who came to my Happy Ending party at the Fox Theater in Atlanta last night. You're my extended family -- LOVE YOU. And thanks to to my Happy Ending guests! Banks & Shane, our emcee Chuck Dowdle, Sean Hannity, Jeff Foxworthy, Rush (no last name needed), a nice greeting from Larry the Cable Guy, Jamie Dupree, Herman Cain, Clark Howard, Erick Erickson, Monica Pearson, the two women I love the most to whom I'm not related, Belinda and Cristina, and my family, THE QUEEN, of course, and my daughter, Laura and her husband. The grandbaby stayed home taking care of a babysitter. Oh ... and Hannity, The Queen and I closed down a particular bar at 2:30 last night. That was the after-party. Love you all -- mean it -- and Royal was deeply missed."
KNOM-AM-FM to Receive NAB Crystal Heritage Award at NAB Show
KNOM-AM-FM Nome, Alaska, is the fourth station in history to receive the NAB Crystal Heritage Award, recognizing a radio station's long-term commitment to community service. The award will be presented during the NAB Show Radio Luncheon, April 9 in Las Vegas and sponsored by ASCAP. The Crystal Heritage Award honors those stations that have won a total of five Crystal Radio Awards, which recognize radio stations' year-round community service efforts. "It is such an honor for radio station KNOM to be recognized for outstanding community service with the 2013 Crystal Heritage Award," says General Manager Ric Schmidt. "Five times we have been honored with a Crystal, along with nine other exemplary community service oriented radio stations. This recognition helps to reinvigorate and encourage the KNOM staff and volunteers as we struggle to serve listeners in a 100,000 square mile signal area of remote Western Alaska." Radio stations can submit entries for a Crystal Radio Award until January 31. At the NAB Show Radio Luncheon, NAB will honor this year's 10 Crystal Radio Award winners and 50 finalists. Personal money-management expert and national radio personality Dave Ramsey will be inducted into the NAB Broadcasting Hall of Fame and John Tesh, accomplished entertainer, musician, author and broadcast personality, will be the keynote speaker at the luncheon.
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