Greater Media Boston Launches Rhythmic 'Hot 96.9'

Stunting Ends, Real New Format Begins at WTKK-FM Boston

Greater Media Boston finally ends the stunting and launches the real new format on the former "News Talk 96.9" WTKK-FM – Rhythmic "Hot 96.9" billed as "The Rhythm of Boston." The new station, we're told, will feature rhythm and dance music from today, along with throwbacks from the 80's and 90's, including artists like Michael Jackson, Beyonce, Usher and Rihanna. "Hot 96.9" morning show personality Pebbles officially kicked off the new format in the studio this morning at 11am by playing the first of 13,000 songs in a row. The station debuted with "Run This Town" from Jay-Z, Kanye West and Rihanna as its first song. "Hot 96.9" is online at Hot969Boston.com. "Throughout my years in radio, I've witnessed firsthand the rich history Boston has of embracing rhythmic hit music," says newly-appointed Greater Media Boston Director of Programming Cadillac Jack McCartney. "We have identified a huge gap in the market to super-serve Adults who have graduated from the many teen stations currently in the city, but who still want a radio station that gives them some of the great throwbacks they grew up with, along with the best rhythmic hits of today, and without all the interruptions. Hot 96.9 is that station!" Greater Media Boston Market Manager Rob Williams.tells us, "The entire Greater Media Boston team has had a lot of fun over the past week with our format stunts, and hope that others have enjoyed it. We are excited to introduce Hot 96.9 to Boston." Greater Media VP of Program Development Buzz Knight adds, "We're thrilled to give our audience and customers a new option to turn to in the competitive Boston Market. By adding Hot 96.9 to our already successful portfolio of brands, 2013 promises to be a great year for Greater Media Boston."