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Mark Kassof: 'Urban P1s: Into it!' 
"Radio enthusiasts! That's what Urban P1s are, based on our ListenerThink P1 research," says Mark Kassof today. "Out of 18 motivations for listening to radio, Urban P1s score half of them above the total audience average. And they score none of them significantly lower than average. In other words, they have a lot of reasons for listening to radio. Like most, their #1 reason is 'to get in a better mood.' But about as important to them is 'to take your mind off your problems or situations'."
One way radio eases their minds is to reassure them all is OK. While hardly a major motivation for Urban P1s, it is "more major" for them than for other formats' P1s:
Urban P1s are also #1 — tied with their CHR counterparts — for seeking excitement and an “energy boost” from radio. And the energy boost Urban P1s get from radio contributes “to help you work better or faster”…more so than for other P1′s:
And radio is also social for Urban P1′s. More than others, they listen to…
Finally (whew!), nostalgia plays a bigger role for Urban P1s than for any format's other P1s:
"In past research," says Kassof, "we've noted that Urban P1s are more involved and interested in radio than most other formats' P1s. This research explains why…because radio does a whole lot of good things for them!" And, yes, there's more to come as Mark LIn past research, we’ve noted that Urban P1s are more involved and interested in radio than most other formats' P1s. This research explains why…because radio does a whole lot of good things for them!" Kassof promises more as he continues with format breakdown data from this year's "ListenerThink P1 Study." Monday, he will turn the spotlight on the Sports Talk format. Garret Doll Named Charleston 'Kickin' 92.5' Program Director 
Former Lincoln Financial Media Country KYGO-FM, Denver, Director of Promotions and Assistant PD/Music Director Garret Doll is named Program Director and afternoon host for Apex Broadcasting's Country "Kickin' 92.5" WCKN-FM, Charleston, South Carolina. Doll spent 16 years at KYGO-FM until this past May. The PD position at WCKN-FM has been vacant since the exit of Chris O'Kelley in March. Since then, programming has been overseen morning personality "Brother Dale" Desmond, who arrived at WCKN-FM shortly after O’Kelley's departure. "Garret is a great addition to Kickin's already very talented on-air staff and I’m confident Kickin' 92.5’s team will take the station to the next level,” says Apex General Manager David Abel. "As a company we are committed to Kickin' 92.5’s success and we look forward to seeing Garret -- along with morning co-hosts Brother Dale, Summer McQueen, and Jena B -- take over the Country music space here in Charleston." Doll told his Facebook followers, "I'm trading the snow for sand. Going from a mile high to sea level. West coast to East coast. Charleston, South Carolina, here I come." Billy Brown Named WMMO-FM/Orlando Morning Host 
Cox Media Group hires Billy Brown to host the morning show on its Rock AC WMMO-FM, Orlando, starting November 4. Brown is coming to Orlando from his current position as Program Director/Operations Manager and morning host at Heartland Broadcasting’s Country WZZS-FM, Zolfo Springs, Florida. Says WMMO-FM Program Director Hildi Brooks, "From the moment I met Billy, I knew we were going to do great things together. I wish he was starting tomorrow, but he wanted to leave his current radio stations in a healthy state, which speaks to his impeccable work ethic and complete investment in everything he does. I’m excited for him to become a part of this legendary station.” Brown, who previously worked in the Orlando market at CBS Radio Classic Hits WOCL-FM, 2008-10, tells us, "I'm very excited to be moving back to Orlando to work with Hildi, Market Manager Susan Larkin and the great team of professionals at CMG Orlando. WMMO's history is legendary, and its future will lead the way. I can't wait to wake up Orlando!" Boston's WEEI Red Sox Radio Extends Joe Castiglione 
The WEEI Red Sox Radio Network signs Joe Castiglione to a two-year contract extension to remain the voice of Boston Red Sox baseball. Castiglione, who has been calling Red Sox games for 31 years, will continue in his current role alongside Dave O'Brien through the 2015 season, making him the longest tenured announcer in the Red Sox history. "I am extremely happy to continue in the best job in New England. I've been blessed to be a part of a signature franchise that has enabled me to be a witness to some of the most historic moments in Red Sox history," says Castiglione. "From spring training, to opening day, to that famous final out in St. Louis in 2004 I've had the best seats in the house." Castiglione was nominated this week by The National Baseball Hall of Fame and Museum for the Ford C. Frick award, given to baseball broadcasters of long and meritorious service. Known for his signature, "Can you believe it" call, Castiglione has broadcast some of the most memorable moments in Red Sox history from Carl Yastrzemski's last game in 1983 to Roger Clemens 20 strikeout game, Dave Roberts steal in Game 4 against the Yankees, and the Red Sox's historic 2004 and 2007 World Series Championships. "Joe is more than a just broadcaster. He's become as iconic as Fenway Park or the Green Monster. One of the reasons the Boston Red Sox are such a part of the fabric of New England is because of the work and the voice of Joe Castiglione," says WEEI Brand Manager Kevin Graham. "We are proud to announce that this Hall of Fame nominated announcer isn't going anywhere. Joe will be right behind home plate calling Red Sox games for another two seasons... and hopefully many more." Aha By Harman Adds New Programming American Public Media, CBC/Radio-Canada, BlogTalkRadio and Hay House Publishing Added 
Aha by Harman announces new content available via the free Aha Radio app for Android and iOS and included in the in-vehicle infotainment system in over 40 models of cars. "With the addition of self-improvement publisher Hay House, live podcast network BlogTalkRadio and leading national broadcasters American Public Media (APM) and CBC/Radio-Canada, Aha adds thousands of new programs, across a multitude of genres, extending its content library of 40,000 audio and non-audio programs to include exactly what consumers want to hear in the car, at home, and on the go. Specific offerings include APM’s business and economic news program Marketplace, Triple-A station The Current, Classical Minnesota Public Radio and regional news from Southern California Public Radio and Minnesota Public Radio," according to the announcement. Says Chia-Lin Simmons, VP of Marketing and Content, "Most adults spend, on average, two hours a day commuting. During those commutes, audio has the ability to educate, inform, uplift, inspire and entertain. Aha has made it easy for drivers and other commuters to always find the content that is just right for them. With the addition of American Public Media, CBC/Radio-Canada, BlogTalkRadio and Hay House, Aha listeners will have even more world-class content to choose from." Programs from the new content partners will be fully integrated into the Aha service in the next month. SoundExchange Celebrates Decade in Digital Music Industry 
SoundExchange is celebrating 10 years "of propelling the music industry forward." The independent nonprofit performance rights organization that collects and distributes digital performance royalties for digital radio is marking the occasion by revealing data from "10 Years in Play." We're told, "In just a decade, SoundExchange has put more than $1.5 billion into music creators' pockets. In fact, the organization's third-quarter 2013 payments of $153.7 million mark the highest quarterly payment to recording artists and record labels to date and reflects tremendous growth in the industry. When compared to SoundExchange's entire 2003 distribution of $3 million, it is clear that more and more music fans are listening to their favorite artists through digital radio. SoundExchange is proud to facilitate royalty payments from more than 2,000 digital radio services, including satellite radio, internet radio and cable TV channels, to the recording artists and record labels that it represents."
Samsung Releases New 'Shape' Wireless Multiroom Audio System 
Samsung has announced its new Sonos competitor, the Samsung Shape system. Named mostly after their triangular hardware, which can lie horizontally, stand vertically or be mounted to a wall, the speakers come with WiFi, Bluetooth or NFC, allowing consumers to stream music over their home network. Samsung is emphasizing the easy setup process, which involves plugging either the speaker or hub into a router, and then downloading a free app to an Android or iOS device; and the network setup "takes care of itself." In addition to playing locally stored music, users can also stream from Pandora, Rhapsody, Amazon Cloud Player, TuneIn and any nearby devices that happen to be connected using Samsung AllShare. Using the app, one can also control the volume with either an on-screen slider or their phone's volume rocker -- and, we're told, the volume doesn't have to be the same in each room. Users can also mute speakers remotely, adjust the EQ or have different rooms play different music. As for the app, Samsung's created a drag-and-drop interface wherein one can drag a song to a specific room of the house. TuneIn tells us that the system allows streaming audio from their roster of over 70,000 radio stations to be heard over the system, with the ability to play different stations in different rooms or the same content everywhere in the home. Behind the Microphone: The Ins and Outs of Radio 
Radio One's "Old School 100.3" WRNB-FM, Philadelphia, will begin carrying Sam Sylk 10am-2pm starting Monday (Oct. 7). Sylk, currently heard on WZAK-FM, Cleveland, will also host "The Sam Sylk Show" on WRNB-FM. "Philly, Let's get Silky while you work," says Sylk ... Former News Talk WSPD-AM, Toledo, afternoon host Johny D joins crosstown Country "107.7 The Wolf" WPFX-FM for mornings, starting Monday (Oct. 7) ... Mark Edwards steps down as SVP of Content Development with John Tesh and the TeshMedia Group after 18 months to concentrate on his consultancy business, Mark Edwards Worldwide ... Just three months after starting as the new overnight host at CBS Radio’s WBZ-AM, Boston, talk show host Jen Brien exits with no reason given by management. An announcement was made at the beginning of the overnight show early Thursday morning (Oct. 3) that Brien was no longer the host of the show. Brien took over the shift after Steve LeVeille retired, and a year of fill-in hosts ... Veteran market radio personality Eric Worden is named morning host at Triple-A "The Tide" WXTG-FM, Norfolk, Virginia. Local Voice Media recently acquired WXTG-AM and FM from Red Zebra Broadcasting and flipped the FM to Triple-A. Worden most recently was morning host on Commonwealth Media's Adult Variety Hits "Bob FM" WNOB-FM, Chesapeake, Virginia (also in the Hampton Roads market) ... Dave Hovel is exiting the Operations Manager position at Renda's Fort Myers cluster where he's also Program Director and afternoon host at "Gator Country 101.9" WWGR-FM.
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From Mark Harris Broadcast Consulting
Friday, October 4, 2013
Today's Radio & Media News
To honor its 10 year anniversary, SoundExchange prepared an infographic entitled "10 Years in Play." Says SoundExchange, "From rappers and rockers to pop stars and country singers, the data reveals that music fans of all genres are taking advantage of the streaming capabilities available to them today." 
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